brands

Telenor Pakistan: Giving Invisible Children an Identity in Pakistan

There’s an estimated 1.1 billion people around the world who don’t officially exist as they were never registered at birth. One third of the population in Pakistan is effectively invisible because of this, living without access to education or healthcare. GSMA’s Case For Change came to Pakistan to highlight how Telenor Pakistan is using mobile technology to improve the quality of life for children and their parents in the country.
Pepsi was among the first brands to patronise cricket in Pakistan
brands

Pepsi was among the first brands to patronise cricket in Pakistan

AYESHA SHAIKH: As Pakistan’s ad industry celebrates 70 years of existence, where do you see Pepsi in the brand landscape? SALMAN BUTT: Pepsi has been integral to Pakistan’s ad landscape. PepsiCo have been operating here for almost 50 years, and during the 80s and 90s, Pepsi was among the first brands to patronise cricket in Pakistan. The campaign featuring Imran Khan, Waqar Younis and Wasim Akram (where they cool down
7 powerful brands making a visible difference in road safety
brands

7 powerful brands making a visible difference in road safety

A decade ago, distracted driving merely meant attending calls, texting, listening to music and touching up makeup while driving. The automobile industry introduced the auto transmission car in an attempt to reduce cognitive dissonance sparked by such distractions. However, innovations since then- WiFi, Google maps and a plethora of apps have further limited the narrow reaction time a driver can afford. Hence, we should appreciate the innovative ways in which
Global City Brand Barometer 2014
brands

The World Cities with the Most Powerful Brands

Guardian Cities global city brand barometer. Source: Saffron Brand Consultants To establish our list of the world’s most powerful city brands, we asked Saffron, a brand consultancy that prides itself on its expertise in urban branding, to update its 2008 study of European cities into an assessment of 57 major cities around the world. The resulting "brand barometer" is eye-opening: did anyone expect LA to beat New York or London?